Don't pump the wand. Instead of getting more product or cleaning off clumps, you're actually pushing air into the tube which dries it out quicker.
While applying, pull lid up slightly with ring finger. This will allow you the closest access possible to the base of your eyelid.
For best results, let mascara dry in between coats. This will help the building process.
Forget about using pins or needles to separate lashes. That's what eyelash combs are for.
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